11 Best Primers for a Flawless Makeup Look (2025)

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Best overall primer

Milk Makeup Hydro Grip Hydrating Primer

$38 at Amazon

$38 at Sephora

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Who doesn’t want makeup tips from professionals? Well, Milk Makeup’s Hydro Grip Primer comes recommended to us as one of the best primers by multiple makeup artists. “It’s one of my absolute favorites,” says Beck Wainner, a celebrity makeup artist in Nashville. “It helps the skin look smoother while gripping the makeup applied for a long-wear finish.”

The gel formula goes on smoothly and contains hyaluronic acid to infuse moisture into the skin. If you’re unsure about taking the plunge with the 1.52-ounce bottle, you can start off slow with the 0.33-ounce option. And if you really love it, the 5.28-ounce bottle is sure to last for months to come.

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Best budget primer

e.l.f. Cosmetics Hydrating Face Primer

$8 at Amazon

$8 at Ulta

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Quality makeup doesn’t have to come with a hefty price tag. From moisturizers with SPF to the best makeup brushes, there are plenty of affordable products out there—and the same is true when it comes to finding the best primers. Enter e.l.f. Cosmetics Hydrating Face Primer. This hydrating option is infused with vitamins A, C and E, and dries with a matte finish.

“When you apply your foundation over it, you can see how much smoother it is, and the difference in coverage immediately,” writes five-star reviewer, Lacy P. “The best thing though, is that when you go to take off your makeup, you can really tell that it created that barrier, and your pores aren’t clogged!”

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Best primer for blurring pores

Rare Beauty Pore Diffusing Primer

$43.95 at Amazon

$39 at Sephora

This gel formula from Selena Gomez’s Rare Beauty line is lightweight enough that it doesn’t feel heavy when it goes on, but substantial enough to make large pores invisible. “It’s hydrating and works to blur the signs of pores and fine lines,” says Manuel Espinoza, a makeup artist with StyleSeat. “It also includes key ingredients, such as hyaluronic acid, green tea extract and vitamin E, that all work to soothe, hydrate and protect the skin.”

This best primer was designed for normal, oily, dry and combination skin, and requires just one or two pumps for wow-worthy results. Pro tip: To keep the complexion looking flawless, dust the face with one of the best setting powders after applying foundation and concealer.

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Best lightweight primer

Tatcha The Liquid Silk Canvas Featherweight Protective Primer

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$54 at Amazon

$73 at Sephora

Made with silk powder, Tatcha’s Liquid Silk Canvas feels light and airy on the face. “This liquid primer is weightless,” says Espinoza. “But that’s not all. It’s made with a unique blend of botanical extracts that works to prevent breakouts and helps skin look luminous.”

Best of all, Tatcha is a clean beauty brand, so you know the products are free of bad-for-you ingredients. That’s right, this primer is free from parabens, synthetic fragrances, mineral oil, sulfate detergents, phthalates, urea, diethanolamine (DEA) and triethanolamine (TEA).

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Best editor-tested primer

e.l.f. Cosmetics Poreless Putty Primer

$10 at Amazon

$10 at e.l.f. Cosmetics

$10 at Ulta

An internet favorite, e.l.f. Cosmetics Poreless Putty Primer wins for its affordable price point and full coverage protection. It boasts more than 23,000 five-star ratings on Amazon, so we put this primer to the test to see how it holds up to sweat, wind and all-day wear. Upon first use, we’re impressed with how smoothly it glides onto the skin and mixes with full-coverage foundation, bronzer and blush. But what keeps us coming back is the long-lasting formula that protects makeup from becoming an oily mess due to sweat and all-day wear. Plus, it contains squalene, making it feel more like skin care than makeup.

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Best primer for oily skin

It Cosmetics Your Skin But Better Makeup Primer+

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$42 at Ulta

$42 at Macy's

If your skin produces a lot of oil, you’ve probably spent lots of time looking for things like the best foundations for oily skin and the best moisturizers for oily skin. Since adding more oil is a no-go, this It Cosmetics oil-free primer is an ideal pick. But just because it’s oil-free doesn’t mean it won’t hydrate the skin—which is a good thing. When skin is oily and deprived of moisture, the oil glands produce even more oil to make up for it. In fact, even if you don’t plan on wearing makeup one day, It Cosmetics says you can still wear this primer for a boost of hydration.

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Best primer for a dewy finish

Saie Glowy Super Gel Lightweight Dewy Highlighter

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$16 at Amazon

$28 at Sephora

To achieve that “glassy skin effect,” the Saie Glowy Super Gel Highlighter gets the job done. Plus, it’s versatile, so you really get a good bang for your buck. Made from 75% water, it goes on before makeup for a dewy look and helps products last longer. It also acts as a highlighter when dabbed onto cheek bones, making them pop after applying the best blush for your skin tone.

“Best primer I’ve used in a long time,” writes verified purchaser, Keeley B. “Can be used with or without makeup, and even without makeup it provides a polished appearance of skin and pores. Great for no-makeup days!”

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Best primer for matte finish

Smashbox Photo Finish Control Mattifying Face Primer

42.0030% OFF$29 at Walmart

42.0030% OFF$29.40 at Smashbox

$42 at Amazon

Whether your skin has a tendency to get greasy as the day goes on or you prefer a more velvety complexion, Smashbox’s Photo Finish Control Mattifying Primer is definitely worth consideration. It contains zinc and salicylic acid to mop up oil, so you won’t have to apply powder throughout the day. This best primer works to blur imperfections and minimize the look of pores, and Smashbox says it’ll keep skin matte for up to 12 hours. What else could you possibly need?

What to look for when buying a primer

When buying the best primers, consider a few different factors to ensure you are getting a product that will meet your specific needs:

• Skin type: If you have oily skin, opt for an oil-free primer. Alternatively, if you have dry skin, look for a hydrating primer with moisturizing ingredients, like glycerin and hyaluronic acid. “If you’re oily in the T-zone, look for a mattifying primer. Or there are options that address large pores, aging skin and redness,” says Wainner.
• Texture: If you prefer a lightweight feel, choose a primer with a face serum-like consistency. For a more substantial feel, consider a primer with a thicker texture.
• Finish: The finish of a primer affects the final result of the makeup look. If you want a radiant and dewy look, look for a primer with a luminous finish. For a matte finish, choose a primer that specifically says it dries down matte on the skin.
• Ingredients: Look for a primer that contains skin-loving ingredients to nourish and protect the skin underneath the makeup. Opt for a primer with ingredients like antioxidants, vitamins and SPF.
• Compatibility with foundation: If you have a preferred foundation, choose a primer that’s compatible with the texture and finish of the foundation. Otherwise, you may end up with a messy makeup look.

How we found the best primers

As shopping experts, our only job is to help you find a winning product. We start with the research and reporting basics—what products are made of, what they look like and how much they cost—to ensure that we’re only recommending the buys that are worth your time and money. Then, we research the features that speak to the product’s quality, taking advice from industry insiders and subject matter experts on what makes a product a smart value (or worthy of a splurge). Finally, we do the work of combing through user reviews to see how real people interact with the product, and if it stands up to the test.

FAQ

How do you apply primer to your face?

“Smooth primer onto the skin after your normal skin care routine, but before applying face makeup,” says Espinoza. You need about a dime-sized amount for the entire face, and either use your fingers or a makeup sponge to spread it.

How often can you wear primer?

You can wear primer every day under makeup, but you may not need to. “I do not think a traditional primer is necessary for everyday use. If the skin is hydrated, exfoliated and your products are packed with nourishing, skin-loving ingredients, it will not need one because the products will sit well on the skin,” says Stevie Rose, a professional makeup artist and the director of education for Saie. “With that said, I recommend a primer for special occasions where you have more time to spend on a routine, and you need the makeup to last longer.”

Sources:

• Jamie Greenberg, celebrity makeup artist in Los Angeles
• Stevie Rose, professional makeup artist and director of education for Saie
• Beck Wainner, celebrity makeup artist in Nashville
• Manuel Espinoza, makeup artist with StyleSeat
• Sara Lau, makeup artist in Vancouver, Canada